Tuesday, 11 March 2014


Exercise 1

Brief descriptions

Zeitgeist- Is the general trend or movement of thought from a particular period        in time. It is a German word, which means the spirit of time, similar to an ideal shift at set through movement. Famous examples would be off England during 1850s-1880s victorian period in belief of industrial progress, profit and U.S. through the ideal use of money power during 1980s.


Utopia- It is an imaginary designed or ideal world of ones concept, dealing with laws and social conditions. In Morris sense, his ideal system of opposing industrial revolution was highly unrealistic and seemed to be evolved in shortly after his passing during the victorian era leading towards the early renaissance period of modernism.

 

Utopian views of design through a Zeitgeist movement
Utopian writing has a wide range within politics, science and literature, creating a unique resource during the 19th century society. This texts style offered creative interpretation off 19th century through contemporary writers developing insight to modern researchers about the culture. William Morris (News from Nowhere) is an example of utopian writing off the Victorian era. His texts were far from the typical works during that time as most utopias didn’t deal with the revival of middle ages-medieval ethos, but relied on future discoveries of scientific and socialism to improve society and unity amongst artists.
These early styles of utopias were too idealistic where all society evils are considered to be removed.  An early example would be the (Plato and Cicero) of philosophical argument and those of a more specific focus would be feminist utopias such as (Charlotte Perkin’s Gilman Herland), religious utopias (St. Augustine’s City of God) and an ecological utopia of (Ernest Callenbach’s Ecotopia).

In terms of the zeitgeist movement, the Venus project was started to overcome the lack of sustainability across the world to create new values and methods before earth reach its limit, unlike in the Victorian period where it was a movement of similar motives but opposing industrial revolution and artistic production as well as believing in only using local materials to produce hand-made crafts and paintings/photos. Basically although Jacque Fresco believed in world collaboration and W. Morris sort to found identity in uniqueness of the movement governed by nature, they both desired an eco-friendly environment of equal profit to communism, they were regarded as highly impractical ideals too many ages off their time. So in essence…modern art was founded by the very man who got too caught up in the past to reach his ideal society and standard of living.